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View salary and benefits informationDevelops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure cust more...
Leads customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger more...
Manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. T more...
The Consumer Insights Director leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a Consumer Insights Director interprets research findings and marketing program results into insights and guidance for strategic product development. Designs and i more...
The Director of Consumer Insights leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and other significant data in statistical analysis. Develops and directs the customer/consumer insights strategy based on business goals. Being a Director of Consumer Insights interprets research findings into actionable insights. Designs and implements qualitative and quantitative research projects and methodologies used to measure customer perceptions and satisfaction. In addition, Director of Consumer Insights provides analysis and guidance on address more...
The Business Analytics and Insights Director utilizes KPIs, business performance data, industry trends, competitor intelligence, and customer information to develop analytical tools, reports, and models across the organization to inform and support decision-making. Leads and oversees the business analytics function to provide data-driven insights related to business performance used to advise and develop strategies for operational improvements and future business initiatives. Being a Business Analytics and Insights Director develops standards and collection processes to support robust analytic more...
The Consumer Insights Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Manages customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Manager ty more...
Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. Analyzes marketing pro more...
Supervises customer market research projects and data analysis. Monitors projects and initial results analysis to provide insights. Ensures the quality and accuracy of studies, surveys, and other research. Utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production envir more...
Analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Requires a bachelor's degree. Typically reports to a supervisor. Occasionally directed in several more...
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